Up against a bigger competitor? Win the deals they think are theirs.

Rocketship builds and runs marketing for B2B challengers with $1M–$100M in revenue. Ads, SEO, your website and HubSpot work as one system, and every deal traces back to the spend that started it.

Book a strategy callGet a free website grade
  • No contract. You stay because it works.
  • Live in weeks 3–4, not next quarter.
  • Less than half the churn of other agencies.

The marketing machine for challenger brands.

Most agencies sell you parts: an ad account here, a website there, a CRM nobody set up. Goliath can afford parts that don't talk to each other. You can't. We build every part to feed the next, then run it month after month.

  1. 1

    Create demand

    Ads, SEO and content put you in front of buyers already comparing you with the leader.

  2. 2

    Capture it

    A website built to turn those visits into conversations, with the source of every lead kept.

  3. 3

    Close it

    HubSpot scores each lead, nurtures the slow ones and tells sales which ones are ready.

Part of the marketing machine flowchart: the weekly newsletter where nurture leads land, between the hot list, content retargeting and the case study series.

Here is the whole machine, stage by stage

Eight stages, each a set of assets we write, design and wire together. The lines between them are triggers, and the checks run on their own.

StrategyDefine the buyer

  • PlanICP + buying committeeWho buys, who signs, who blocks. Every asset downstream is written for one of them.
  • PlanPositioning + messagingOne core promise, the proof behind it, and the objections answered before sales has to.
  • PlanOffer ladderFree offer, webinar, call, proposal. Each step asks a little more than the last.
  • PlanKeyword + competitor mapWhat buyers search, what the leader ranks for, and where the openings are.
  • PlanTracking + CRM setupUTM rules, pixels, conversion events and lifecycle stages, all set before launch.

TrafficGet found by the right accounts

  • SEOPillar + cluster articlesEach article answers one search question and points to the free offer.
  • AdPaid search on high-intent termsBids on searches that signal buying intent. Lands on the offer, never the homepage.
  • AdABM ads to target accountsAn account list from sales. Ads reach the whole buying committee, not only the champion.
  • SocialFounder posts + podcast spotsWeekly point-of-view posts and shows the buyer already listens to.
  • EventTrade shows + partner co-marketingBadge scans land in the CRM the same day, with the event saved as the source.

CaptureTurn visitors into leads

  • PageFree-offer landing pageOne offer, name and email only, one button.
  • PagePersona lead magnetsA compliance guide, a buyer's checklist, an ROI primer, one per persona.
  • PageExit-intent offerAbout to leave? One lighter ask: the checklist, sent by email.
  • ChatLive chat + call trackingQualified chats book onto a rep's calendar. Each channel gets its own phone number.
  • AdRetargeting pools: 30 / 60 / 90 daysVisitors sorted by how recently they came. Each pool gets its own ad.

Form completed?

  • YesLead created in the CRM
  • Started but quitReminder email plus a finish-it ad

CRM + SegmentsScore and route every lead

  • CRMLead created + taggedTagged by source, interest and fit the moment the form lands.
  • CRMEnrichment + dedupeCompany size, industry and role filled in. Duplicates merged before anyone sees them.
  • CRMLead score: fit + behaviorPoints for fit, points for actions like pricing views. Cross the line and it's an MQL.
  • CRMSegments pick the pathSource, interest, engagement and fit decide which nurture version they get.
  • CRMRouting + speed-to-leadMQLs go to the right rep by segment or territory.

Rep replied within one business hour?

  • YesConversation logged against the source
  • NoIt escalates

NurtureBuild trust until they're ready

  • EmailWelcome drip: 5 emails in 14 daysSegment-specific versions, built around how a peer fixed the same problem.
  • EmailCase study seriesThree customer stories matched to the lead's industry. Proof before the pitch.
  • EmailWeekly newsletterOne idea, one story, one link. Drip graduates land here.
  • AdContent retargetingThe newest article, webinar and case study in their feed. Value, not a sales ad.
  • SocialFounder + customer videoShort clips cut from webinars and customer calls, posted weekly.

Do they click?

  • HighHot list: sales alerted, intent ads on
  • SomeNewsletter + industry case studies
  • NoneRe-engagement emails, then sunset

FunnelsMove them to intent

  • PageWebinar funnelRegistration page, SMS reminders the day before and the hour before, replay for no-shows.
  • PagePricing + comparison pagesHonest ranges and how you compare. A visit flags high intent in the CRM.
  • PageROI calculatorThe buyer enters their numbers. Sales gets the inputs before the first call.
  • PageFree assessmentA no-cost review of their setup that ends with one next step: a call.
  • PageBook-a-call pagePick a time. One button.

Call booked?

  • YesSent to sales with the full history
  • NoTwo reminders, then retargeting takes over

CloseHelp sales win the deal

  • CRMSales call + qualified opportunitySales confirms fit and opens the deal in the CRM, source intact.
  • PageTracked proposal pageBuilt for the company by name. You know when it's opened, and by whom.
  • EmailFollow-up + boss summaryEverything the champion needs to get a yes from the person above them.
  • EmailObjection-handling sequenceShort emails on price, timing and switching cost, before the decision meeting.
  • PageSales enablement kitOne-pagers, case studies and competitor battlecards reps send between meetings.

Proposal opened in 3 days?

  • YesFollow-up and boss summary go out
  • NoA nudge email plus a phone call

Customer loopsTurn customers into the next campaign

  • EmailOnboarding drip: 5 emailsWelcome, step one of five, and a client portal for projects and progress.
  • EmailNPS / CSAT at day 30 and 90The score decides what happens next.
  • SocialReferral, review + spotlightA referral ask with a reward, a review ask, and their win featured on your channels.
  • PageCase study productionTheir win becomes the next case study, retargeting ad and webinar guest.
  • AdAd suppressionCustomers are excluded from every cold ad. No wasted spend.

Happy?

  • YesReferral, review, and a case study for stage 1
  • NoAccount lead alerted the same day

Two challengers. Two bigger rivals. Here is what changed.

Both came to us with a product buyers liked and a competitor buyers knew better. Figures come from Google Analytics, Search Console and HubSpot.

View our work

DATABASICS

Time and expense software, up against louder, better-funded leaders

Two decades of satisfied customers, but nearly all growth ran through one channel: partners. Too few buyers knew the name.

Positioning and messaging first. Then a HubSpot site rebuilt with Growth-Driven Design, with SEO, paid search, email and social layered on top. We also ungated 65,000 words of content so Google and AI search could read it.

Channels feeding the pipeline, ten months in
15
Organic search sessions, year over year (+27%)
28,77636,503
Average Google position, roughly halved
2814

Summit 7

CMMC compliance for defense contractors, up against bigger GovCon firms

A trusted name in CMMC whose paid campaigns chased clicks and lead counts. The reputation was real. The pipeline didn't show it.

Google, LinkedIn and YouTube connected into one engine, paid rebuilt around qualified pipeline instead of lead volume, and every touch tied to one HubSpot attribution model.

Deals created from paid search, year over year
52173
Pathfinder form conversion, on 41% less traffic
2.21%3.05%
Sales-qualified leads in one month, April 2026
All-time high

What clients say about Rocketship

  • They have managed my SEO, social media platforms and paid marketing campaigns for the past 2 years and we have doubled our new patients.

    Denice SchwindPur Skin Clinic

  • Rocketship has helped our firm see tremendous positive ROI. They have come alongside a rookie marketing person such as myself and helped take the heavy lifting off my shoulders.

    Ryan TapertCPM

  • The team at Rocketship is very data-driven, and will do what we need to get our numbers higher.

    Holly LeachNorthshore Christian Academy

  • They are knowledgeable, use data to inform campaign adjustments, and they are timely and meaningful with their responses to our questions.

    Kara QuesadaWatson Consoles

We work month to month. The results do the renewing.

Something ships in the first month, you get a report every month, and you can leave in any month. Here is what the first four months look like.

  • No contractsMonth to month, from the first invoice.
  • Less than half the churnOur clients leave at less than half the agency average.
  • A full team for about the cost of one hireStrategy, web, SEO, ads, content and CRM for roughly what a mid-level marketer costs.
  1. Weeks 1–2

    Strategy

    We find what's actually broken and hand you a roadmap: what to fix, what to build, what to ignore.

  2. Weeks 3–4

    First launches

    Website fixes go live, SEO groundwork starts and the first campaigns run. You see movement in month one.

  3. Months 2–3

    Momentum

    More pages rank, ad costs drop as we optimize, and the site converts more of the traffic it already gets. Your sales team notices.

  4. Month 4 on

    Compounding

    Predictable lead flow, monthly sprints, a clear report every month, and fast changes when something stops working.

Questions challengers ask us first

Who do you work with?

B2B companies with $1M to $100M in revenue that sell a differentiated product against a bigger, better-known leader: software companies, technical service firms, manufacturers, and growing businesses where the founder still runs marketing.

Do we have to sign a contract?

No. Every engagement runs month to month. Our client churn is less than half the agency average, with no contract holding anyone in place.

What does it cost?

We size the program to how fast you want to grow and where you stand against your competitors. Most clients invest about what a mid-level in-house marketer costs, and get strategy, web, SEO, ads, content and CRM work for it.

How fast will we see results?

You get a strategy and roadmap in the first two weeks, and site fixes and first campaigns go live in weeks three and four. Organic search compounds over quarters: DATABASICS went from one channel to five in about ten months.

Do you build websites?

Yes, as part of the machine. We build growth-focused sites, often on HubSpot, and keep improving them after launch based on how real visitors use them.

Which tools do you work in?

Most of the machines we run sit on HubSpot, where we set up tracking, lead scoring, lifecycle stages and attribution so every deal traces back to its source. We run ads on Google, LinkedIn and Meta.

Goliath is All Brawn No Brains

Book a 45-minute strategy call. We'll show you how to market smarter, not harder.

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